CLIENT BRIEF
A hot Paris summer that begs to be enjoyed outdoors. During the intense days of the EthCC conference, guests were craving a chance to unwind. LIDO envisioned an unforgettable party to bring everyone together β blending interactive activities with laid-back chill zones designed for inspiring conversations and lasting connections.
OUR CONCEPT
In the heart of the city, we transformed a three-floor boat into an interactive playground β from a ball pit swimming pool and arcade machines to table tennis, a high-energy dance floor, and a chill-out zone with breathtaking Eiffel Tower views. Exceptional drinks, food, immersive set design, and entertainment all came together to create unforgettable memories. Seamless navigation through augmented reality apps allowed guests to scan a QR code and explore an interactive map with suggested activities, or even watch the eventβs name appear as floating inflatable figures on the river β making the concept truly one of a kind.