WE REIMAGINED TRAVEL BOOK
a journey begins with
a dream and continues with impressions
a dream and continues with impressions
The Orient Express is not just a brand, and not just a train.
It is part of history. It is a lifestyle.
It embodies refined taste
and the highest standards.
It is part of history. It is a lifestyle.
It embodies refined taste
and the highest standards.
We believe that our approach to the travel book is not only a conceptually new solution, but also a powerful strategy for the brand’s growth — a way to make a statement and shape emerging trends.
to create profound experiences rather than merely offering something superficial.
brand position
to bring together an immersive experience, the growing desire for tangible, physical engagement and a conscious step away from technology.
the concept
to create a fundamentally new kind of travel guide — one that resonates with the spirit and tendencies of our time.
the idea
Isn’t it time to expand the very definition of luxury
and elevate it to a new level?
and elevate it to a new level?
We have created an entire universe of travel with the Orient Express for you: from the moment you receive your copy of the book to the moment you return home from your journey — the experience will be singular, immersive, and truly unforgettable.
Our idea is to create not Just a book,
but an experience around it.
but an experience around it.
ALL STARTS FROM DELIVERY
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The unique feeling of the book opening
before you even turn a page.
It feels as though the book was sent by an old friend.
Indeed, when you open the book you see the traces of it’s previous owner.
Who is it? Incognito whose steps you will follow.
It feels as though the book was sent by an old friend.
Indeed, when you open the book you see the traces of it’s previous owner.
Who is it? Incognito whose steps you will follow.
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The experience begins with delivery
your book arrives in a classic 1960s-style box. Why? Because this is the most authentic way to frame the rarity and singularity of the moment.
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You open the box
and, instead of a perfectly sealed, plastic-wrapped volume, you discover a book wrapped in scialle siciliano/a silk Parisian stole/delicate embroidered biancheria, or a paisley shawl — depending on the city your Travel Book is devoted to.
I am holding in my hands a rare copy with a story
Each book is unique.
We deliberately move away from the sterile perfection of a book fresh off the printing press.
In a world where luxury has begun to resemble itself, and where people are weary of constant friction with technology, we present a quiet counterpoint to the conventional image of a luxury book.
Our books are printed on the finest textured paper, bound in dense textile, with a design developed in perfect harmony with the aesthetic language of the Orient Express.
Each copy is gently aged by professional restorers. It feels as though it has already been cherished — and what you receive is not only ownership, but history.
As you hold the book — with its subtle creases, the natural volume of pages already turned, the faint scent of time — you sense a belonging to something greater. The mysteries of the book become yours. Its value grows alongside your awareness of the journey it has taken before arriving in your hands.
Between its pages, someone has lovingly pressed a few dried flowers.
They are now yours to use as a bookmark.
We deliberately move away from the sterile perfection of a book fresh off the printing press.
In a world where luxury has begun to resemble itself, and where people are weary of constant friction with technology, we present a quiet counterpoint to the conventional image of a luxury book.
Our books are printed on the finest textured paper, bound in dense textile, with a design developed in perfect harmony with the aesthetic language of the Orient Express.
Each copy is gently aged by professional restorers. It feels as though it has already been cherished — and what you receive is not only ownership, but history.
As you hold the book — with its subtle creases, the natural volume of pages already turned, the faint scent of time — you sense a belonging to something greater. The mysteries of the book become yours. Its value grows alongside your awareness of the journey it has taken before arriving in your hands.
Between its pages, someone has lovingly pressed a few dried flowers.
They are now yours to use as a bookmark.
01
02
03
The previous owner of one edition, for example, might have been Ludovico Einaudi — and it is he who left those delicate notes along the edges of the text.
The concept is this: each city edition of the Travel Book has three distinguished “star readers” — ambassadors of the Orient Express.
The concept is this: each city edition of the Travel Book has three distinguished “star readers” — ambassadors of the Orient Express.
We invite these ambassadors to embark on a journey with our Travel Book and encourage them to leave sketches, reflections, marginalia, and personal impressions freely within its pages.
(These handwritten elements are then carefully reproduced in every copy of that edition.)
In this way, when a reader purchases the book, they receive it as though passed on “from the hands” of its previous owner.
(These handwritten elements are then carefully reproduced in every copy of that edition.)
In this way, when a reader purchases the book, they receive it as though passed on “from the hands” of its previous owner.
Yet it is impossible to predict which ambassador’s copy you will receive. This preserves the spirit of collectability, variation, and the desire to possess a rare object.
You can now share your journey with a star.
And for those who receive an edition other than the one they had hoped for — you may join the OE Travelers’ Club and exchange your copy there.
You can now share your journey with a star.
And for those who receive an edition other than the one they had hoped for — you may join the OE Travelers’ Club and exchange your copy there.
And speaking of the past:
when you open the book, you discover a library card affixed to the spine, bearing the name
of its previous owner.
Throughout the pages, here and there, you notice annotations and signatures — something circled, something underlined, a fleeting thought captured in the margin.
when you open the book, you discover a library card affixed to the spine, bearing the name
of its previous owner.
Throughout the pages, here and there, you notice annotations and signatures — something circled, something underlined, a fleeting thought captured in the margin.
from the routes
to sounds of music
to sounds of music
We do not stop at creating a singular atmosphere around our reader and transporting them into the world of the Orient Express as we envision it.
Each Travel Book will have its own dedicated playlist, inspired by the city, the aesthetic of the Orient Express, and the spirit of art itself.
In travel, everything matters. That is why we curate the music you will listen to — while packing your suitcase, on the train, or as you wander through the routes we have designed.
You may occasionally discover a track composed for a particular street, a specific film location, or a passage from a novel written at a café along our route — or inspired by the streets of Rome, Paris, or Florence.
We will develop a dedicated application where our curated routes are mapped out and narrated. As you follow the itinerary, you will be able to listen not only to the city’s playlist, but also to unique insights about specific locations — voiced by the very same ambassador whose handwritten notes appear in your edition.
Beyond routes and guidance, the app becomes a personal travel archive: you can leave your own notes, save photographs from your walks, solve small mysteries tied to landmarks, and complete special quests — such as finding a hidden angel on a church façade in Paris.
In this way, the experience becomes layered: tactile and digital, intimate
and interactive — a living extension of the book itself.
Beyond routes and guidance, the app becomes a personal travel archive: you can leave your own notes, save photographs from your walks, solve small mysteries tied to landmarks, and complete special quests — such as finding a hidden angel on a church façade in Paris.
In this way, the experience becomes layered: tactile and digital, intimate
and interactive — a living extension of the book itself.
Our book inspires and stirs emotion — yet not everyone wishes to wander through a city carrying extra weight.
That is why our Travel Book exists in two dimensions:
the sensual and the technological.
That is why our Travel Book exists in two dimensions:
the sensual and the technological.
GUIDE APP
BACK TO THE FUTURE
FOR THOSE WHO WANTS TO RISK
AND DIVE DEEP
AND DIVE DEEP
We want to transport people into the world of the Orient Express and give them the chance, together with the book, to step gently into the past — into a time when technology did not interfere with the pleasure of living, and when getting lost in a new city was part of its magic.
With every Travel Book, we include… a map.
With every Travel Book, we include… a map.
And if you feel like setting your phone aside and daring to trust your own instincts, you will be able to follow every route using a beautifully printed paper map — navigating by street names and intuition, and allowing yourself to be filled with the romance of another century.
In this way, the experience continues — evolving from memory into a keepsake.
And for those who prefer not to carry a notebook, we offer the option of keeping their travel diary within our app. There, you can write entries, add photographs, pin locations on the map — and even order a beautifully printed edition of your personal notes once the journey is complete.
Journeys may come to an end — but that does not mean our Travel Book does.
The Orient Express is a singular, human-centered experience — one that speaks to emotion and sensation.
That is why each book comes with a small travel journal, where the reader can record reflections, impressions, paste in photographs, or slip in the business cards of beloved places —
so that one day they may return.
The Orient Express is a singular, human-centered experience — one that speaks to emotion and sensation.
That is why each book comes with a small travel journal, where the reader can record reflections, impressions, paste in photographs, or slip in the business cards of beloved places —
so that one day they may return.
DEVELOP YOUR OWN STORY
The Classic Guide Format
FORMAT OPTIONS
For those who prefer a more traditional structure, we offer a classic guide format.
Curated Roads
A curated selection of recommendations organized by category — restaurants, landmarks, leisure, history, and more — enriched with refined photography, concise historical insights, and carefully chosen anecdotes.
You simply choose the route that resonates with you and follow it — without worrying about how to group landmarks, where to pause for lunch, or how to move through the city most beautifully. We have already crafted the finest paths for you: through the most elegant boulevards or the most secret streets, each route shaped around a distinct theme and atmosphere.
Our Travel Book can be structured around thoughtfully designed daily itineraries.
Within the app, you can even pre-book the restaurants featured in your selected itinerary for your travel dates — allowing you to surrender completely to the experience, without logistical concerns.
ROUTES EXAMPLE
the universe must lock
The boundaries of our Travel Book extend far beyond the traditional notion of a book.
To support its launch — and to deepen the ownership experience — we propose the creation of a mini-series
for social media.
Through this series, audiences will catch glimpses of the journeys of our star ambassadors. Each episode will be layered with Easter eggs and hidden messages. So when you finally receive your book, you will feel as though you are stepping into
a story we have already begun — becoming a character within it.
To support its launch — and to deepen the ownership experience — we propose the creation of a mini-series
for social media.
Through this series, audiences will catch glimpses of the journeys of our star ambassadors. Each episode will be layered with Easter eggs and hidden messages. So when you finally receive your book, you will feel as though you are stepping into
a story we have already begun — becoming a character within it.
A multi-platform approach will allow us to build a true 360° experience — immersing our audience
in a world that is not simply read, but lived.
in a world that is not simply read, but lived.
MOODBOARD
PROMOTION OUTLOOK
Thoughtfully curated media presence to anchor the guide within cultural discourse rather than commercial noise
editorial
positioning
positioning
Immersive audio-happenings along chosen routes in key cities — translating the book into a lived, sensory encounter.
EXPERIMeNTAL LAYER
Selective collaborations with voices that resonate with the project’s ethos — ensuring reach without dilution.
CULTURAL AMPLIFICATION
A closed OE Traveller’s Club — cultivating a sense of belonging, rarity and intellectual companionship around the project.
COMMUNITY LAYER
While the current focus is the creative concept, the project naturally unfolds into a multi-layered communication ecosystem designed to build cultural value around the guide.
We see the promotion developing across several complementary dimensions:
We see the promotion developing across several complementary dimensions:
A refined micro-digital series revealing the curators and offering intimate glimpses into selected routes — building anticipation through storytelling rather than advertising.
NARRATIVE LAYER
brand benefits
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OWNERSHIP
AS AN EXPERIENCE
AS AN EXPERIENCE
The book becomes more than
an object — it becomes an initiation
into a world.
This transforms purchase into participation.
an object — it becomes an initiation
into a world.
This transforms purchase into participation.
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deep emotional
imprint
imprint
Through tactile, immersive and sensory experiences, the project creates memory — not just awareness.
This format allows the brand to be felt, not just seen.
This format allows the brand to be felt, not just seen.
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Long-Term
Cultural Capital
Cultural Capital
Unlike short-term campaigns, this format generates:
– collectible value
– editorial longevity
– secondary conversations (media, communities, events)
It builds brand capital over time,
not just campaign results.
– collectible value
– editorial longevity
– secondary conversations (media, communities, events)
It builds brand capital over time,
not just campaign results.
04
Reinforcement
of Exclusivity
of Exclusivity
Limited circulation, private club mechanics and immersive events strengthen rarity and desirability.
Not everyone can access it.
And that is precisely the point.
Not everyone can access it.
And that is precisely the point.
01
Elevation from Product
to Cultural Object
to Cultural Object
The book positions the brand not as a publisher of content, but as a cultural curator and taste-maker.
If you still don't want this TRAVEL book...
we@hearhere.art
+33767084520
Paris, France
+33767084520
Paris, France