BAIKAL 430
Production (photo/video), SMM, CREATIVE PRODUCTION
In working on the marketing campaign for the brand, our goal was not only to increase brand recognition, but also to attract a new, younger audience.
Therefore, our creative strategy focused on new, unusual ways of communication, tools and visual techniques.
In addition, the brand DNA included philosophy, awareness and transmission of deep ideas, as the brand values are based on the culture of the Baikal Island and the inheritance of traditions, self-discovery, mythology and mystery surrounding the lake and the island.
The project "Discover the true self" was conceived as a mini digital series telling the story of a guy from the megapolis, lost in the hustle and bustle of the big city. We used the technique of transferring to another reality with the help of the product (Baikal water) to immerse the viewer in the metaphor of self-discovery, discovery of new depths of self-discovery and also to show the viewer the "homeland" of the brand.
The series was launched not only on Instagram, but also on YouTube and collected a record 185,000 views in a month.
Therefore, our creative strategy focused on new, unusual ways of communication, tools and visual techniques.
In addition, the brand DNA included philosophy, awareness and transmission of deep ideas, as the brand values are based on the culture of the Baikal Island and the inheritance of traditions, self-discovery, mythology and mystery surrounding the lake and the island.
The project "Discover the true self" was conceived as a mini digital series telling the story of a guy from the megapolis, lost in the hustle and bustle of the big city. We used the technique of transferring to another reality with the help of the product (Baikal water) to immerse the viewer in the metaphor of self-discovery, discovery of new depths of self-discovery and also to show the viewer the "homeland" of the brand.
The series was launched not only on Instagram, but also on YouTube and collected a record 185,000 views in a month.
is a brand of drinking water extracted from the largest freshwater lake in the world.
results
The team
Creative director – Karolina Volbin
Producer – Karolina Volbin
DOP – Alexey Artamonov
Stylist – Sabina Ospanova
1AD – Anna Pukhonto
Motion design – 2a studios
Producer – Karolina Volbin
DOP – Alexey Artamonov
Stylist – Sabina Ospanova
1AD – Anna Pukhonto
Motion design – 2a studios
Sound design – Evgeniy Polyachenkov
Photographer – Gleb Vinogradov
Project manager – Marina Spichka
Photographer – Gleb Vinogradov
Project manager – Marina Spichka